The beginning of Daiwa dates back to OEM production of reels for overseas markets.
After that, in 1958, it was founded as "Daiwa Seiko Co., Ltd.", and in 1962, domestic sales of reels began. In the 1970s, Daiwa achieved the world's highest sales of fishing gear. Since then, Daiwa has continued to lead the world fishing market.
The Pier39 line proposes the idea of a "bridge that seamlessly connects nature and the city", is an apparel collection that coexists with designs for enjoying city life and ideas for enjoying fishing. The attention to detail that can support the ideas found in the experience in the fishing scene cultivated so far in the field of everyday life is expressed in detail.